It's a page that has turned abruptly in the history of motorcycle racing. After more than thirty years shaping the World Championship, Dorna Sports has officially disappeared, giving way to a new entity: MotoGP Sport Entertainment SL. The name has changed, but above all, the philosophy. With the arrival of Liberty Media as the majority shareholder with an 84% stake, for a colossal sum of €3,1 billion, MotoGP is entering a radically different era.
This is not just a cosmetic rebranding. It's a complete overhaul of the structure that governs MotoGP, WorldSBK, and WorldWCR, as revealed by motosanThe past few months have seen a rapid succession of departures and appointments, a sign of a methodical takeover. Pablo González Mosqueira, Juan Sánchez Alférez, and Pablo Matesanz Rodríguez have had their powers revoked, while María Dolores Priego Luque has become an authorized representative. In January, Martin Edward Patterson was officially appointed vice president, supported by Idelfonso Polo del Mármol and Oriol Abad Vela as deputy secretaries who are not board members.
Charles Gordon Carey succeeds William Nicholas Jackson as president. José María Maldonado Trinchant steps down as vice president. However, one man remains at the heart of the system: Carmelo EzpeletaThe CEO since 1998 retains his position, as does Enrique Aldama as Chief Financial Officer. Sporting continuity, American strategic control: the balance is maintained.
Founded in 1988 under the name of Dorna Sports Promotion In Madrid, the company had become the exclusive holder of the MotoGP, Moto2, and Moto3 rights in the 1990s and 2000s. It embodied the championship. But since the announcement of the acquisition in 2024, approved by the European Commission and regulatory authorities, the script had been written. In February 2026, the name change was formally registered. Dorna it now belongs to history.
A new logo for a new era of MotoGP
The transformation also extends to the visual identity. The new MotoGP logo, designed by the Pentagram studio, abandons the famous checkered flag for a minimalist and stylized design. The “M" evokes two tilted motorcycles, the "O"suggest the wheels and the "T" symbolizes the pilot. A clean, minimalist design, conceived for digital media, television, and global platforms. The break is clear: MotoGP is becoming a global entertainment brand.
This direction is not improvised. Since its acquisition of Formula 1, Liberty Medium has demonstrated its ability to transform a championship into a global premium product, focusing on storytelling, digital presence, and international expansion. MotoGP now seems to be following the same trajectory.
The administrative changes reflect a broader ambition: to modernize the organization, streamline the hierarchy, and prepare the championship for the coming decades. The departures of long-standing leaders and the appointment of a new president signal a desire for a break with the past, even if the presence ofEzpeleta guarantees a certain stability among teams and manufacturers.
Liberty Medium never invests without a strategic vision. Several likely directions are emerging behind this transformation: increased development of the American market, new digital platforms, enhanced monetization of media rights, commercial synergies with F1 and repositioning MotoGP as a premium entertainment product on a global scale.
For more than three decades, Dorna has shaped the identity of modern MotoGP. But the era of traditional promoters is giving way to that of global entertainment giants. This changing of the guard is not insignificant: it probably marks the most profound transformation in the history of the championship.
The 2026 season will be more than just a new calendar. It will be the starting point for a redesigned, restructured, and resized MotoGP. The question remains whether this revolution will propel the championship to unprecedented heights… or if the delicate balance between sport and spectacle will need to be reinvented.
MotoGP is no longer just about roaring engines. It's about to shake up an entire industry.
