Liberty Media wants to inject pure American DNA into MotoGP and Superbike. To lead this revolution, the American giant has turned to a legend: Wayne Rainey, three-time 500cc world champion and current head of MotoAmerica. The message is clear: We want to grow the sport, make it more accessible, more spectacular " confides a source close to the project.
rainy and his KRAVE team — composed of Chuck Aksland, Richard Warne and Terry Carges — are already collaborating with Liberty as "high-level strategic consultants." And according to the Italian press, Aksland, current director of operations of MotoAmerica and former right-hand man of Kenny roberts, could aim even higher: the CEO position of MotoGP. Yes, the CEO's chair Carmelo Ezpeleta could soon change ownership.
Liberty Medium It focuses on an American-style approach: more freedom, more show, more modernity. Aksland and his team would provide management championship dynamics et a media strategy centered on entertainment, faithful to the recipe that revitalized MotoAmerica.
The plan doesn't stop at MotoGP. Superbike is the next target: already broadcast on Fox Sports, it could become the spearhead of the American expansion. The idea? Free broadcasts, shorter and more explosive formats, and television coverage worthy of the NFL or F1.
« The men from Liberty Media didn't come to watch the races, but to learn how to transform everything »
The Moto3 and Moto2 categories would be temporarily sidelined, with a complete overhaul of the calendars, regulations, and commercial partnerships. Members of the KRAVE group were even seen in the paddocks, observing the situation: They didn't come to watch the races, but to learn how to transform everything ", an internal source confided.
And the notable presence of Wayne Rainey in Sepang during the Malaysian Grand Prix This is no small matter. It wasn't just a simple visit: the three-time champion could become the face of the new American offensive in the world of... MotoGP and Superbike.
« This project is serious.We want to bring back the passion, the noise, and a real connection with the fans. MotoGP must become a global spectacle again" says a member of the circle of rainyThe race is on. And this time, America takes the lead.
