MotoGP would soon no longer be this temple of raw speed and epic rivalries. Under the leadership of Liberty Media, the paddock would be transformed into Sunset Boulevard: red carpets, Netflix cameras, and American-style ceremonies. But by constantly sacrificing authenticity on the altar of spectacle, the sport risks losing what made its heart beat: racing, the real thing.
MotoGP is entering a new era. With Liberty Media at the helm, the paddock will no longer be a temple of sweat, oil and speed, but a sort of glitzy "Sunset Boulevard", where the trucks of yesteryear and the authenticity of the sport will pass under the wheels of business.
Liberty Media wants to erase MotoGP's raw image and replace it with a luxurious showcase. The factory trucks? Gone. The understated hospitality? Forgotten. From now on, everything must be two-story, shiny, monumental, Instagrammable. In short: closer to Las Vegas than Misano.
A member of the paddock admits it bluntly: " Semi-trailers will disappear from the paddock... Hospitality will also have to be two-story, in order to transform the central area into an attractive "Sunset Boulevard". "In other words, structures will become more important than the motorcycles themselves.
Grand Prix races abroad are set to undergo a complete transformation: "traveling cities" packed with infrastructure and VIP areas. An experience marketed as "immersive," but which, as we already feared in our columns, will gradually exclude the supporting categories. Moto2 and Moto3, once the gateway to glory, risk being relegated to the shadows. A prospect that already frightens those concerned: " If they put us out of the main paddock, we're finished... »
Liberty Media transforms the paddock into an amusement park
The message is clear: space has to be paid for, as does visibility. Those who cannot afford it will be sacrificed. MotoE, already fragile, will not even be entitled to this golden facelift. It will simply be wiped off the map in 2026.
Instead of defending an experimental but innovative category, Liberty Medium prefers to sweep away the electric sector to install imported shows, like the King of the Baggers. But be careful: they too will not have their place in the paddock, only in a fan zone. As if we were saying to the fans: "Have fun outside, we'll keep the avenue for the VIPs."
MotoGP has always been a paradox: futuristic technology and raw humanity, where the sweat of the riders mixed with the dust of the paddocks. With Liberty Medium, this cocktail risks disappearing. By trying to seduce through show business, we are stifling what made the heart of the championship beat: proximity, authenticity, the true flavor of racing.
Le MotoGP would like to sell itself as a two-wheeled Formula 1. But be careful: by dint of aping Hollywood, it could end up forgetting what it really is — an extreme, raw, sometimes thankless sport, but one that never needed a red carpet to take our breath away.
