MV Agusta is breaking its silence, and its tone is blunt. The Italian motorcycle brand, now back in the hands of the Sardarov family, looks back on a turbulent year—marked by a failed takeover of KTM—and outlines its ambitions for the future… MotoGP included.
When KTM AG takes majority control of MV Agusta In the spring of 2024, the talk was of a strategic partnership. But just a few months later, the crisis hit the Austrian giant hard: bankruptcy, late payments, and a hasty withdrawal of MV Agusta in autumn.
Result: the Italian brand is resold for around 60 million to its former owner, the family SardarovAnd today, the latter does not hesitate to take stock — incriminating.
« In the worst case scenario, KTM would have absorbed MV AgustaWe would have simply ceased to exist. ", Timur Sardarov said in an interview with Motorrad.
According to him, the management of KTM would have even advised to MV to move towards off-roading — a 180° turn from the Italian brand's racing and road DNA.
The Sardarov insist: the vision of KTM was simply not compatible with that of MV Agusta. " It's not like Lamborghini with Audi. We are like Ferrari : independent, unique, with our own philosophy »
Worse, production became slower, motorcycles more expensive, and the supply chain seized up. KTM has stopped paying our employees and suppliers since the end of October 2024. The bankruptcy cost us six months of production, which we were only able to resume in May. »
A new roadmap for MV Agusta: high-end, yet accessible. And MotoGP? Nothing is excluded »
The message is clear: never again. An industrial alliance is no longer possibleWe don't need third parties to plan our future.. »
MV Agusta is reinventing itself. Gone is the image of an inaccessible luxury brand, but there is no question of going low-cost: " We will not make small engines or cheap motorcycles. We are targeting the premium segment, with real value for money »
A strategy that aims to position itself between exclusive elitism and mass volume, without losing the brand's identity.
Timur Sardarov revives an old fantasy: that of seeing MV Agusta return to MotoGP, more than 40 years after his last participation.
« We are in discussions with the championship management. It would be beneficial for us, but extremely costly and complex. If this is done, it will be with an external structure. Nothing has been decided yet. »
