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No, we are not referring to the first photo distributed by Jorge Lorenzo on January 1st to symbolize his arrival in the Ducati troops.

But after opening two cafes in Rome and Seoul, Ducati chose its native lands of Bologna to open its first restaurant. This one, with a resolutely trendy concept halfway between a lounge and a loft, will stick to the equally trendy image of the Scrambler, the brand's iconic model recently brought up to date by riding the neo wave. -vintage. It thus combines the catering areas and various productions of the Borgo Panigale factory.

The inauguration of this establishment installed in a former garage, and where Italian cuisine will be king, will take place on January 11 for the press. Initially, the Scrambler Ducati Food Factory should remain unique while other cafe openings are already planned in Asia and the United States.

When will there be a Ducati café in Paris, where, as a reminder, Pub Renault has already been using this concept for decades?