The Indian giant Mahindra has just acquired the English brand BSA for a sum estimated at slightly more than 4 million dollars.
BSA has not manufactured motorcycles since the 70s, but its name still resonates in the world of two wheels and its international reputation was too good to pass up, according to Mahindra executives.
After the 51% of Peugeot Scooters acquired in 2014, the Indian industrialist therefore adds another string to its bow, and is also said to be in negotiations regarding the Czech brand Java.
It is therefore up to him to line up in Moto3 BSA alongside the current ones Mahindra et Peugeot , while perhaps one day waiting for Java much more famous in the world of Grands Prix, since it is at the origin of all the great advances in 2-stroke engines!
But in concrete terms, it appears obvious that, with BSA, Mahindra rather wanted to be able to position itself as a competitor to Royal Enfield which is riding the wave of nostalgia and is currently opening stores everywhere…
