F1: Aston Martin already kicks off the season with its new official collection

With the unveiling of the 2026 Formula 1 car fast approaching, Aston Martin has decided to get a head start on the marketing front. Even before revealing its car, the British team has launched its entire new range of official merchandise, thus providing the first real glimpse of its visual identity for the upcoming season.

Aston Martin: a clothing range designed for fans

The car will be unveiled on February 9th, but fans already know what to expect in terms of colors and style. After a striking appearance with an all-black livery during testing in Barcelona, Aston Martin confirms its commitment to its iconic green through its 2026 clothing line, which will be worn from the coming days by Fernando Alonso et Lance stroll, particularly during the official launch of the team and the winter tests in Bahrain.

Designed in collaboration with PUMAthe collection aston martin f1 The 2026 collection aims to be both true to the team's DNA and suitable for everyday wear. The official polo shirt, priced at £81 (approximately €93,3), is the centerpiece of the range: it is the exact model worn by the drivers in the paddock throughout the season.

For a more relaxed style, the 2026 T-shirt, priced at £72 (approximately €82,94), incorporates the team's graphic elements while easily fitting into an everyday outfit. The caps, sold for £41 (approximately €47,23), are available in two versions: the traditional racing green or a more modern black model with contrasting yellow details.

One detail did not go unnoticed: these caps are the first to display the logo of the team's future engine supplier. Honda, a powerful symbol of the technological shift thatAston Martin is about to take off. A children's version is also available, priced at £36 (approximately €41,47).

A well-honed strategy

Under the technical direction of Adrian Newey, Aston Martin The team has mastered its communication strategy. By launching its collection even before the car, it maintains anticipation while capitalizing on the enthusiasm of its fans. The 2026 season hasn't even started on the track yet, but in the stands, it's already well underway.