This was undoubtedly one of the most unexpected moments of Super Bowl LX: a commercial celebrating 30 years of Pokémon not only captivated the match audience, but also shook up YouTube, where it quickly went viral, thanks in particular to the surprise appearance of Charles Leclerc!
Arcanine, the Pokemon that Charles Leclerc appreciates for its speed and loyalty
Aired during one of the most-watched advertising slots of the year, the advertisement for Pokémon titled “What's Your Favorite?” features a host of international celebrities sharing their favorite Pokémon, in an atmosphere that is both nostalgic and fun.
Among the stars present: Lady Gaga, which evokes his love for Jigglypuff and his incredible vocal range,Trevor noah who's talking about PsyduckBLACKPINK's Jisoo and lamina yamal, but above all it is the appearance of Charles Leclerc which surprised internet users.
In the advertisement, the pilot ofFormula 1 enthusiastically recounts why Charles Leclerc Arcanine is appreciated for its legendary speed and unwavering loyalty, reminding its fans of the values cherished by motorsports. This angle created an immediate buzz: fans of F1 In the Pokémon community, everyone rushed to watch the video after it was published on the official Pokémon YouTube channel.
The mix of pop culture, sport, and nostalgia works perfectly: seeing a figure from the world of motorsport in an advertisement Pokémon is a culture clash that has caused views and shares to explode on social media, with videos reposted thousands of times in a few hours.
This advertisement appears Leclerc in particular does not just celebrate three decades of Pokémon: it also proves how global brands are reinventing the way they speak to different audiences, by mixing nostalgia, celebrities and intergenerational universes.
And for many, the appearance of Leclerc in the same ad as Lady Gaga will remain one of the most memorable moments of Super Bowl 2026, a true crossover between sport, video game and popular culture.
