Who hasn't dreamed of traveling the world following F1? What once seemed reserved for teams, drivers, or a select few could become a reality. Heineken, a long-standing partner of the championship, is relaunching its spectacular Season Ticket, an experience that will allow one fan and a guest of their choice to experience the entire 2027 season up close.

F1: A total immersion!
Far from being a simple competition, the winner will embark on a multi-month adventure across five continents. The itinerary includes flights, accommodation, and access to all 24 Grand Prix races on the calendar, with premium seating and exclusive experiences at the circuits.
An idea born from a completely crazy bet
This project has its origins in the history of Brandon BurgessIn 2025, this British enthusiast had decided to dedicate all his savings to an objective that many considered unattainable: to attend every round of the world championship.
His adventure quickly attracted the attention of HeinekenImpressed by this display of passion, the brand offered her a premium version of her trip. She was even presented with her first Season Ticket by Max Verstappentransforming a low-budget adventure into an exceptional experience.
"I couldn't believe it."Burgess recounts.
"The previous year, I did everything with very limited resources. Being able to then enjoy the best seats and privileged access made this season absolutely incredible."
The future winner will not simply attend the races. They will experience the unique atmosphere of each Grand Prix, from Melbourne to Monaco, from Montreal to Suzuka, culminating in the final race in Abu Dhabi. Over the course of the weeks, they can share this adventure with a different guest or travel with the same person, all while enjoying privileged access to the world of Formula 1.
For Brandon BurgessThis experience goes far beyond the realm of motorsport.
“Discovering so many countries thanks to F1 has been incredible. Each Grand Prix has its own identity and unique atmosphere.”
A community that transcends competition
While he obviously retains memories of the races, Burgess mainly recalls the human encounters he had throughout his journey.
"The kindness of the fans touched me deeply. The moments spent chatting with other enthusiasts became one of the best memories of each weekend."
These exchanges have even given rise to genuine friendships across the world, proof that F1 brings people together far beyond the competition.
How to participate ?
To try and win this precious prize, candidates will have to send a video explaining why they deserve to experience this extraordinary adventure.
Was it Brandon Burgess now has the responsibility of choosing his successor, and his main criterion is unsurprising.
"Above all, I'm looking for someone who truly lives their passion for Formula 1. Such an opportunity deserves someone who will appreciate every moment."
Before handing over the reins, he finally gives one last piece of advice to the future winner: enjoy every minute.
"Even when fatigue sets in, savor every second. Once the season is over, you'll realize how unique this adventure truly is."
For most F1 fans, attending a Grand Prix is already an unforgettable experience. Following an entire season is the ultimate dream… and, in 2027, that dream could become the reality for one particularly lucky fan.
The best ticket in sport? 👀
F1 and Heineken have launched a global competition to find a worthy winner of the 2027 Season Ticket, including a ticket to every race next season!
Enter via F1 Unlocked now 👉 https://t.co/QXylxDLJqi#F1 pic.twitter.com/tmOqmeC6lT
- Formula 1 (@ F1) July 7, 2026




























