Liberty Media, the organization that manages Formula 1, has just announced today that it will no longer use the Umbrella Girls on the starting grid of its races.
“Even though grid girls have been a feature of Formula 1 Grands Prix for decades, we feel that this tradition is not in line with our values for the brand, and is in complete contradiction with the norms current societal. We do not believe this practice is appropriate or suitable for Formula 1 and its supporters, old or new, across the world.", said Sean Bratches, Formula 1's director of commercial operations.
With immediate effect !
As a substitute, Liberty Media will try to make the starting grid a space where countries and companies can showcase and advertise their products.
After the recent protests that took place in Spain on this subject (see here), particularly in Jerez, we can think that MotoGP will follow suit in the more or less short term...
