Unrivaled brand, pure details, from gloves to shoulder and knee protectors. Even if totally out of context compared to history and tradition. Alpinestars, a leading Treviso company in technical clothing for motorcyclists, is entering the world of haute couture thanks to a collaboration with the Heliot Emil brand.
For the Fashion Week 2022 women's fashion show, which takes place from September 26 to October 04, 2022 for all designers, Heliot Emil contacted Alpinestars. Heliot Emil is a designer who uses new materials a lot, combining them to obtain new shapes and characteristics different from what we usually find in the fashion world.
Thus, a “crossover” collection was presented which brought the creativity of designer Heliot Emil to the catwalks but with materials and ideas borrowed from Alpinestars technical clothing. Strong, captivating contrast, to give increasingly global visibility to one of the excellences of Italian industry.
Founded in 1963 by Sante Mazzarolo in Asolo, Alpinestars started in the field of hiking boots and ski boots, like many other companies in the Montebelluna district, and then specialized in shoes for motocross racing. Today, it is a global brand of technical motorcycle clothing, from suits to gloves, and has linked its name to the sport's greatest champions. For several years, Alpinestars has been developing clothing lines that go beyond the classic framework of motorcycle equipment, also offering a streetwear range.
