The world of MotoGP is gaining more and more followers on social networks. From Twitter to Facebook, via Youtube and Instagram to name a few, 30 million fans now follow on the web, through diverse and varied digital content, the news of the FIM MotoGP World Championship, in all its forms. seams.
The web attracts and MotoGP is no exception to the rule. Tel relayed by MotoGP.com, there are now 30 million of us following the MotoGP World Championship, which shows the enthusiasm of motorcycle enthusiasts for this high-flying sport and its fastest riders in the world.
Since 1999, the site MotoGP.com was a pioneer in the field by offering the VideoPass. Quickly, the mayonnaise took hold, and this highly relevant innovation only strengthened the popularity of this sport. The echo was thus relayed on social networks from 2005, on YouTube first then Twitter and Facebook subsequently. Instagram joined its cohorts in 2013. From now on, MotoGP is known throughout the world: read, followed, like, tweet...everything goes and this exponential growth has allowed this sport to become known, appreciated, loved. Today, this evolution continues, the goal being to target new audiences, and to continue to make the hearts of enthusiasts beat faster.
The figures speak for themselves and are eloquent: If we compare August 2019 to August 2020, the presence of Internet users on social networks increased by 42,6%. Video views on MotoGP.com increased by 27%, from 338 million to 430 million, and minutes watched increased by 97%, from 210,3 million to 415 million. An overall increase of 32,7%, from 45,6 million last year at the same time to 60,5 million in August 2020.
Facebook MotoGP™️ and its content attracts 13,8 million people. MotoGP news is followed and dissected. Fans also give their opinions on the countless content that the MotoGP Championship generates, opinions which are then relayed on the dedicated platform.
Instagram MotoGP™️ is followed by 9,7 million subscribers and attracts with its substantial marrow: breathtaking photos, Instagram lives with a plethora of pilots appearing, longer video content but also the big news this year, “Instagram Reels” which give fans the opportunity to discover the MotoGP World Championship in another way by broadcasting short videos on its platform. MotoGP™ was associated with the launch of this new “Reels” functionality, and has thus become a very involved partner in the field of sport in particular.
YouTube allows access to MotoGP™️ to three and a half million people. Unpublished reports, interviews, videos of MotoGP highlights are broadcast there. Podcasts from the Last On The Brakes show generated by MotoGP™ are also relayed there, just as they are on Spotify, Apple Podcasts, Google Podcasts
Twitter MotoGP™️ generates the arrival of 2,7 million MotoGP fans on its site. All the news is there, surveys, articles, events during the race weekends. It is the reference in terms of news on the web. Twitter also offers interactivity on discussions between the public and the championship where everything is discussed, which allows you to create a link with your favorite sport.
MotoGP™️ is also present on the social networks which are experiencing the strongest growth and which are the most talked about at the moment: TikTok, Reddit or the streaming service Twitch which reinforces the popularity of MotoGP™ and then the messaging service Telegram.
Everything is done, designed so that fans don't miss anything: they can also reconnect with the last race weekend thanks to the After The Flag podcasts. The podcast series ¡Cambia el Mapa! also offers in-depth analysis on the same platforms in Spanish.
So there’s more to it!
