MotoGP is looking to make waves in the United States, inspired by the success of Formula 1 under the Liberty Media umbrella. Dan Rossomondo, MotoGP's commercial director and former NBA executive, is convinced that the time has come for MotoGP to shine in the United States. “ We are at the dawn of a great expansion ", Rossomondo told CNN.
A certainty that Dan Rossomondo develops as follows: “ MotoGP is like a sleeping giant. As we prepare to celebrate the 75th anniversary of the sport, we plan to innovate and introduce new initiatives on and off the track to enrich the fan experience and expand our fan base ».
The team introduction TrackHouse Racing in 2024, founded in part by musician Pitbull and with deep roots in NASCAR, is a tangible sign of this growth effort towards the new world. Additionally, a new partnership with Warner Bros. Discovery's TNT Sports for U.S. TV broadcast rights is seen as a key milestone: " this partnership with TNT is a godsend for us “, says Rossomondo. “ MotoGP is perfectly tailored for the American public. We can't wait to bring it to more Americans ».
Dan Rossomondo: “ a new era is coming, and we are ready to welcome the future »
The introduction in 2023 of sprint races, which continue in 2024, is another major innovation aimed at making MotoGP more accessible and attractive to a young and diverse audience. Rossomondo, father of three, understands the importance of adapting to diminished attention spans: “ our race formats, notably the Saturday sprint, are designed to capture the attention of the new generation of sports and entertainment fans he explains. “Last year, this initiative boosted our television audience by more than 20% globally. It is a success that we are looking to reiterate this season ».
The future of MotoGP is not limited to these innovations. Technology plays a crucial role, with particular attention paid to security through artificial intelligence… “ Our drivers and teams are modern gladiators, constantly on the limit ", says Dan Rossomondo on crash.net. " AI helps us improve safety by allowing us to track the position of riders on the track and the behavior of motorcycles in real time. Plus, it powers our television graphics and could even influence future motorcycling innovations ».
Rossomondo concludes on an ambitious note: “ we're using AI to push the boundaries of MotoGP, making the sport even more exciting and accessible. A new era is dawning, and we are ready to welcome the future ».
#QatarGP in 60 seconds. pic.twitter.com/UPxM3NEt73
— Trackhouse MotoGP (@TrackhouseMoto) March 13, 2024
