Between the two major categories of motor sports having the legitimate right to use the term Grand Prix for their meetings, the battle for notoriety is great. The clash here opposes Formula 1 and MotoGP, with the particularity of the latter having gained media market share and growing affection in the hearts of the public. A theater of operation that integrates social networks where the motorcycle is doing very well. But Formula 1 strikes back…
MotoGP, under the direction of its promoter Dorna, is now recognized as one of the major attractions in the world of motor sports. It is even the drivers of the house opposite that is Formula 1 to recognize that the Grands Prix on two wheels are more exciting than those with a steering wheel. The battles are fierce, and, above all, the pilot is highlighted. His efforts are noted, his suffering too, giving an emotional dimension that single-seaters have difficulty communicating so strongly.
A synergy which is reflected on social networks where MotoGP dominates Formula 1. That being said, since Liberty Media took control of F1, one of the priorities is to boost the visibility of the sport on this channel left too long in the dark. fallow because underestimated by previous historical organizers.
Liberty Media has therefore pulled out all the stops, whether on Instagram, Facebook or Twitter, by publishing content in a more sustained manner, and by encouraging video sharing. According to data compiled by Motorsport Broadcasting, these efforts are starting to pay off. F1 is therefore seriously catching up with MotoGP.
According to the site nextgen-auto.com, the number of F1 followers on Instagram, Facebook or Twitter has increased, in one year, by 28,9%, going from 16,73 to 21,56 million followers. At the same time, MotoGP slowed its progression to 11,5%, reaching 24,76 million followers. If this trend continues, F1 could soon overtake MotoGP to become the most followed motor sport in the world on social networks, the third force of which is NASCAR with nearly 10 million followers.
