The partnership between Pramac and Yamaha marks a significant turning point for the Italian team. By separating from Ducati and partnering with Yamaha, Pramac opens a new chapter in its history, marked by renewed ambition and a strengthened brand image with the arrival of Alpine on the fairing of the M1.
Alpine enters the MotoGP arena as a major sponsor of the team Pramac-Yamaha from 2025, marking a new step in the team's strategic reorientation after its separation from DucatiThis alliance, supported by the CEO of Renault, Luca de Meo, reflects a convergence between two worlds of high-level motor sports: MotoGP and Formula 1.
Alpine, a sports car brand of the Renault group, will bring its colors and logos to the machines Yamaha de Pramac. This initiative is a natural extension of the vision of Luca de Meo, who sees MotoGP as a powerful advertising platform. Known for his key role in the partnership Fiat-Yamaha of the time Valentino Rossi, de Meo renews his commitment to the championship.
Gino Borsoi, manager of Pramac, called the first test of collaboration with Yamaha during the Barcelona trials of " Promising shakedown ", confirming that the team is well prepared for this new chapter. During these tests, Miguel Oliveira et Jack Miller tested the M1 in a black carbon livery, adorned only with the logos of Prima, Fiamm and Motul.
The Pramac Alpine synergy has its roots in the old partnership between Fiat and Yamaha
The arrival ofAlpine marks a turning point in the team's image Pramac. While Prima remains the main sponsor until 2027, the inclusion ofAlpine injects a new visual identity and reinforces the team's premium image. This alliance is not a first for Pramac in the universe of Formulas 1, because the team has already sported a small F1 logo thanks to the friendship between Paolo Campinoti et Stefano domenicali, CEO of Formula 1.
With this partnership, Alpine continues to diversify its presence in motorsports. Already involved in Formula 1 and WEC (with a dedicated hypercar), this new role in MotoGP expands its footprint and global visibility.
The final design of the Yamaha M1, combining the graphic elements ofAlpine et Fine, will be unveiled for the first time during the winter tests in Sepang, February 5 to 7, 2025. This new visual identity promises to reflect the elegance and power associated with Alpine, while consolidating Pramac as a top team in MotoGP.
This collaboration underlines the ambition of Pramac et Yamaha to return to victory. With increased support from prestigious sponsors such as Alpine, and talented drivers like Miguel Oliveira et Jack Miller, the team is positioning itself as a major player to follow in 2025.
The partnership Alpine-Pramac illustrates how the MotoGP has become an attractive global platform for premium brands, rivalling Formula 1 in terms of engagement and visibility.
