What had been circulating behind the scenes in the paddock for months is now a reality: KTM is preparing to welcome a major investor to its MotoGP program. A historic step confirmed by the group's CEO, Gottfried Neumeister.
This choice, long taboo in the “Ready To Race” culture, is no longer just an option. After a complicated winter of 2024-2025 and an increasingly expensive competition, Mattighofen is switching to survival mode… and renewed ambition.
Pete Beirer, head of the competition department, had set the tone before the 2025 season: We no longer want just sponsors, but also investors. MotoGP has enormous value, and investors have realized this. »
With the arrival of Liberty Medium — the architects of modern F1 — the discipline is entering a new era. Money is no longer displayed on the fairings: it takes shares, it shares the strategy, it aims for a return on investment.
KTM therefore wants a partner capable of financing up to 30% of the factory team's budget, but without ever taking control. The project's identity remains non-negotiable.
Neumeister He asserts that discussions are progressing well. speedweek, A signature is even expected before Christmas. « We want the right partner, not just a check.Money alone is not enough. A relationship of trust is necessary. »
This move by KTM signals the new economic reality of MotoGP
Applications are pouring in – almost one a day – proof that MotoGP is becoming a lucrative sport. KTM Take your time: find an investor committed to the long term, not an opportunist seeking quick speculation.
Why now? Because 2026 will be the year of the last 1000cc motorcycles, and 2027 the beginning of the great technological revolution: 850cc motorcycles, new Pirelli tires, global marketing... Liberty MediumThis change is expensive. Very expensive.
KTM let's not kid ourselves: to fight against Ducati, Honda, Yamaha and Aprilia in a new technical era, we need to strengthen our financial power.
And yet — Neumeister sets a clear limit: Our mission is not to speculate. Our mission is to win.Investors will have to embrace this philosophy.
This strategic shift marks a true modernization of MotoGP. What was once a marketing tool is now becoming a business entity. KTMThis is an essential transformation: to preserve sporting aggression, increase resources, and remain among the champions.
Liberty Medium launched the movement. KTM is the first manufacturer to get on board. The burning question remains: who will put their name alongside KTM An American fund? A global technology brand? A long-standing partner like Red Bull Ready to expand its sporting empire? A European industrial family ready to invest heavily in MotoGP?
One thing is certain: sport will never again be a mere marketing tool. Competition also takes place **in contracts, figures, and negotiations. And in this new battle, KTM has just armed himself.
