MotoGP, Dan Rossomondo builds the new image of Grands Prix: “we have a product that is good for attention deficit disorder in children”

Dan Rossomondo is the commercial director that promoter Dorna boasted of having poached from the elite NBA to review its image and open the horizons to a new audience. A strategic issue in the concert of world championships broadcast across the planet. We must therefore convince the masses, using an approach and a technique that will not fail to spark debate...  

Dan Rossomondo, the commercial director of MotoGP, went into detail in comments read on motosan on his work within the championship and his efforts to increase its impact and audience. The American acknowledges that MotoGP has made progress in making its content accessible on its own channels, but believes there is still work to be done to make it available on partner channels. It aims to reach a wider audience and maximize the impact of content by exploiting the potential of social networks: “ we want more people to see our content ", did he declare.

He cites a specific example of the virality of content on social networks, mentioning a video of the incident between Espargaró and Morbidelli in Qatar, which has been viewed more than 30 million times on Instagram without promotion. Rossomondo recognizes that these controversial moments can generate interest and engagement on social media… “ Was this incident the kind of thing we wanted to see? I do not know but a little mischief never hurts Dan agreed.

Dan Rossomondo: “ you have to put the 22 best drivers on the grid, and they are Spanish, Italian, Australian and South African » … And our two French people, Mr. American??

Dan Rossomondo highlights the importance of leveraging social media organically, encouraging sharing and user interactions to boost content visibility. It is also looking to partner with innovative media companies to reach a younger demographic outside of the world of motorcycle sports. A youth that he encompasses thus: “ we have a ready to use product that is good for attention deficit disorder in children ". That says a lot...

He adds : " a Grand Prix lasts 45 minutes, a Sprint 25. You just have to communicate it in the right way. It's a challenge, but I don't know where the disconnect is because I walk around the circuits and I see a lot of young people. We have a young generation of very good and positive drivers, and children are attracted to the stars. It's a challenge. But we have to take it up… quickly ».

Regarding the lack of Americans and Brits in the competition, Rossomondo recognizes that there is a need for work in this area, but emphasizes that it is important to highlight the best pilots, whatever their nationality. He emphasizes the importance of cultivating talent naturally and encouraging competition on the basis of merit: « it's not a sport where you can pretend by putting someone good on the grid », Mentions Dan Rossomondo. “ We need to put the 22 best drivers on the grid, and at the moment they are Spanish, Italian, Australian and South African. ". We regret that our two French people are totally forgotten by the American.

Finally, Rossomondo says that MotoGP is already a spectacle in itself, but recognizes that there are always improvements to be made. He underlines the importance of a strategic and aggressive approach to advance the sport, remaining faithful to its essence… Although on this point and in view of the above, we can entertain some doubts. “ Our sport is a spectacle. What I need to do is refine it to accentuate the good parts. Our track show is very good » concludes Rossomondo whose point of view can be compared to that of Massimo rivola, boss ofaprilia-racing : " we must not look for the motorcycle fan, if we continue to be mechanics, it will not work »...