MotoGP: Dan Rossomondo, the new commercial director, revealed what he wants to do with the Grands Prix

Dan Rossomondo is a name to remember in MotoGP because category promoter Dorna gave him the keys to the Grand Prix commercial strategy for the years to come. Coming from the NBA, the new CCO (Chief Commercial Officer) presented himself in Austin, almost at home, and on this occasion, he explained what he intended to do...

Dan Rossomondo, the new CCO (Chief Commercial Officer) of Dorna, therefore officially introduced himself at a press conference in Austin. And he immediately got to the heart of the matter: “ we have to entertain the fans and entertain the public with the show before and after the event, as happens in the NBA », a sport from which he comes. He adds : " it is important to be convinced that it is the most beautiful sport, the greatest spectacle, it must be communicated to everyone, without forgetting the Superbike ».

The American will mainly handle marketing related to the World Championship. He has significant experience acquired through American sport, and in particular the National Basketball Association (NBA). Rossomondo clarified that its first objective was to “ build a strong sales team ”, based on the principle that MotoGP is “ a spectacular sport ". Before that, he will take the time to learn from Carmelo and Carlos Ezpeleta, to understand how Dorna works and this sport in general ».

Dan Rossomondo: “ the sporting event is part of a bigger spectacle, we need to involve new generations »

Public chat Sky Sort, Dan Rossomondo pointed out that there was “ differences between the NBA and European sports ". He explains : " if you go to an NBA game versus the 48 minutes of actual play, there's two and a half hours of spectacle, so you have to entertain the fans and entertain the audience, before and after the event. Therefore, the event is part of a bigger spectacle. It will be important to plan a strategy to improve the popularity of MotoGP in the United States, as it is a key market ».

He also adds this major objective: “ at the same time we must involve new generations ". Regarding the presence of numerous Italian and Spanish drivers on the grid, Rossomondo explains that “ you just have to put on a great show with the best drivers, whether they are Italian or Spanish, it doesn't matter. It's important to be convinced that it's the most beautiful sport, the greatest spectacle, it must be communicated ". And he's here for that.