KTM's financial situation is critical, but the brand's commitment to racing remains a priority, according to Heinz Kinigadner. KTM's insolvency application has cast a chill over the motorcycling world. While many observers are wondering about the future of the Austrian brand's sporting commitments, KTM's iconic figure, Heinz Kinigadner, is staunchly defending the continuation of racing activities.
The life's work of Stefan pierer is going through a critical period. Last Friday, KTM AG, KTM F&E GmbH and KTM Components GmbH filed for insolvency with the court in Ried im Innkreis. The decision, officially validated on Monday, marks a difficult turning point for the Austrian company, although the prospects for continued economic activities remain encouraging. However, many challenges inherited from the past will have to be overcome to ensure the survival of KTM.
In this context, the brand's participation in MotoGP and other prestigious competitions, such as the Motocross World Championship, the US Supercross series, or the Dakar Rally, has attracted criticism. Many are calling for a reduction in these costly investments to get things back on track financially.
Heinz Kinigadner, a long-time consultant and true icon of the Styrian coat of arms, fervently defends the need to maintain these commitments. Production and racing have a special connection at KTM “, he explains.
Heinz Kinigadner: " KTM is not like Honda, we have nothing but the bike »
« Of course, it is a terrible time, especially for employees. Today we are talking about jobs disappearing. But KTM lives off the image of motorcycle sport. We are not like Honda, which has other products like cars or generators.. We have nothing else – we would be nothing without our racing image. »
The Mattighofen brand's drivers and partners are also mobilizing to support the brand in this storm. Maverick Viñales, for example, showed great confidence in buying KTM shares. "Says Kinigadner. " Historical sponsors also show solidarity, some have offered to advance their contributions for next year. »
Despite the headwinds, the Austrian trigram continues to rely on its sporting DNA. This connection with racing is what drives us forward. ", concludes on speedweek KinigadnerIn adversity, the orange brand remains true to its values.
