Kelly Brittain will join MotoGP as Managing Director of Global Marketing from 2025, marking a new chapter for the championship’s promotion. With a career spanning work at renowned companies such as Red Bull Technology, DAZN, and Telefónica, Brittain will bring her expertise to help grow MotoGP as a global brand and reach an even wider audience.
Its main objective will be to strengthen fan engagement through various channels and to maximize the impact of MotoGP in cultural and media spaces where the competition is still underexploited. According to her, " It all starts with the fans", and it aims to remove barriers to engagement while amplifying MotoGP's presence in new markets. brittany also mentioned his experience in the Formula 1 ecosystem, which she hopes to use to propel MotoGP to a new level of success.
New hire alert! 🚨
Meet #MotoGP's soon-to-be Managing Director of Global Marketing: Kelly Brittainhttps://t.co/vfJngbSDrj
- MotoGP @ 🏁 (@MotoGP) September 17, 2024
Kelly Brittain will have to make MotoGP a true cultural and global phenomenon
Carmelo Ezpeleta, CEO of Dorna Sports, expressed his enthusiasm about the appointment, stressing that Marketing and promotion are key priorities in this new era for MotoGP. He claimed that brittany will be a valuable asset to the organization, bringing not only marketing expertise but also a vision to make MotoGP an even more global sport.
The strategy of Kelly Brittain and Dorna Sports is built on a solid foundation of fan engagement, but their ambition is to go even further by making MotoGP a true cultural and global phenomenon.