KTM, facing a restructuring under self-administration and judicial supervision, is looking for new financial avenues for 2025. Pit Beirer, KTM's motorsport director, shared his feelings on this difficult situation and discussed his outlook… The potential acquisition of MotoGP by Liberty Media is generating considerable excitement in the paddock, and especially at KTM.
The future of MotoGP seems at a crucial turning point with Liberty Medium, owner of Formula 1, in negotiations to acquire the MotoGP series for 4,2 billionThis development raises major strategic and economic questions, particularly for KTM, which is going through a period of restructuring under court supervision.
Since acquiring Formula 1 in 2016, Liberty Media transformed the sport by increasing its global reach and commercial appeal. Now the American company is turning its attention to MotoGP, with the support of Dorna, which owns the rights to the championship. Discussions are currently underway in the process of being approved by the European Commission.
In the MotoGP paddock, this initiative arouses cautious optimism. The example of Formula 1 shows how Liberty Media can Maximizing the commercial potential of a World Series, " observers note. The opportunities offered by a synergy between F1 and MotoGP could redefine the landscape of car and motorcycle racing.
KTM: between uncertainties and new perspectives
At the heart of this dynamic, KTM, Europe's leading motorcycle manufacturer, is facing a complex financial restructuring. With a liability of two billion euros and restrictions imposed by creditors, the future of KTM in MotoGP is uncertain. However, according to Pete Beirer, competition director at KTM, this crisis opens up unexpected perspectives.
« The current situation is pushing us to consider alternative models, particularly by collaborating with investors, " Beirer said on speedweek. With the attention generated by Liberty Media's offering, KTM sees increased interest emerging in MotoGP as an investment project, potentially offering a solution to stabilise its commitment to the championship.
Among the potential investors, the Formula 1 driver Lewis Hamilton expressed interest in creating a MotoGP team. We had concrete and very interesting discussions with its management., » confirms Beirer. Although Hamilton is linked to Monster Energy, a competing brand of the historic partner of KTM, Red Bull, This was not an obstacle in the negotiations.
KTM recognizes that integrating investors is fundamentally different from partnering with traditional sponsors. An investor gets involved in the project, brings ideas and shares strategic decisions, " explain Beirer. This approach could represent an opportunity for KTM to secure its future in MotoGP while re-evaluating its operational model.
As the final phase of negotiations between Liberty Media and Dorna continues, and that KTM explores new options for its MotoGP program, the 2025 season could mark the beginning of a profound transformation for the premier class. The arrival of new investors and the strategic management of the manufacturers will play a key role in redefining the championship.
