Valentino Rossi is no longer a Grand Prix competitor, but his work continues in the paddock, even extending under the VR46 flag. The Doctor has embellished his bow with a new string with this “agency” whose vocation is to already optimize his nebula while opening new horizons for it.
The legend's team MotoGP Valentino Rossi now manages marketing and sponsorship through its new agency, VR46. This agency will therefore focus on marketing, the search for sponsors, but also market analysis, strategic and contractual advice and the cultivation of the image of sports and show business personalities…
In addition to owning a MotoGP team and a merchandising company called VR46 Racing Apparel, Valentino Rossi recently expanded into the digital world with the VR46 Metaverse, through a collaboration with The Hundred Media Holding.
Valentino Rossi's VR46 agency is born
The “VR46 Agency” recently joined the VR46 Riders Academy, and Gianluca Falcioni, who is already the manager of this academy, and personally takes care of the interests of the MotoGP world champion Francesco “Pecco” Bagnaia will be the CEO of the agency.
The VR46 agency has already played a key role in securing a deal with VR46 Racing Team's new title sponsor, Pertamina Enduro, for the next three seasons. New driver colors Marco Bezzecchi et Fabio DiGiannantonio will be officially presented on January 24r in Riccione.
