Since he changed managers and moved to Madrid, Marc Marquez has completely reviewed his communication strategy, with the clear desire to change his image. To succeed in this delicate enterprise, he relied on his new representative Jaime Martinez. Since the man trained at the great school of the drink that gives wings has been at his side, we have seen the documentary series “Marc Marquez All In” released, the concept of “We are 93” arrive and the “Vertical” approach " appear. All this not only for Marc Marquez, but also for MotoGP to generate more interest. Which will not fail to appeal to the promoter Dorna.
Marc Marquez approaches his thirties with a new state of mind shaped by his past trials marked by injuries. He remains the intractable predator of titles and victories on the track, but he also realized that he was also a man and that the outside world expected things from him. The signal for a change of image was the arrival of Jaime Martinez as manager, then the release of the documentary series “ Marc Marquez All In » launched the process of metamorphosis apprehended during the preview in the streets of Madrid, where the gangs were mobilized.
The latter also happens with the creation of the management agency “ Vertical » which currently only lists the two brothers Marquez... " But it will grow in the future. We created a group led by Jaime, the best in everything : communication, marketing… " has explained Marc Marquez. " It's about covering all the needs of an athlete, so that they focus only on the competition ". The eight-time World Champion adds: “ I worked on the mind. For me, the environment is fundamental, it has helped me a lot. I looked for solutions, motivations, changes... The changes I have made since my arrival in Madrid, the change of manager, it all has a reason » we read him on Motoracing.
For Marc Marquez the objective is also to win even more fans for the motorcycle world
Marc Marquez also works towards his fans. The latter are thus offered a special offer on some of the circuits on the World Championship calendar for the new season. In February, the Spanish superstar introduced a new community to his fans called “ We are 93 ". Part of the project, which emerged from its previous fan club, are the dedicated stands during certain Grand Prix, although we should rather speak of a very exclusive relaxation zone in the middle of the hustle and bustle right on the circuit .
Indeed, " We are 93 » offers shaded lounges and several bars located behind the stand with a special red look. There are also merchandising stands. A DJ even ensures a relaxed atmosphere for MM93 fans during breaks. Community members also have the chance to visit the paddock.
« Fans spend many hours at the track to see their driver for a few minutes ", declared the manager Jaime Martinez. " It is important for us to improve the experience of fans on the slopes from the moment they arrive. The goal is to gain even more fans for the motorcycle world ". A final sentence which will not fail to raise awareness of the promoter Dorna who is in the same conquest strategy.
A merchandising pack with cap and flag is included with each ticket for the “We are 93” stand. The first exclusive MM93 package for Jerez can already be booked on the online platform www.weare93.com. Other initiatives of this type are not yet known. Prices will vary depending on the Grands Prix, for Jerez the subscription costs 130 euros until March 31.
