It's done, MotoGP is opening up to the new world with this ambitious American TrackHouse structure which also announces a new era at Aprilia. Its competition boss Massimo Rivola was at the presentation of the new starry colors of the RS-GP satellites, proof that the Noale brand intends to use this lever to assert itself on the North American market. But for that, you will have to raise your level of play and your involvement, because the newcomers from the new world have already warned that they will not be satisfied with last season's Aprilia...
Massimo rivola, CEO of Aprilia Racing, went to the front line to welcome this new partnership with the American brand TrackHouse : " we are happy and proud to welcome TrackHouse into the Aprilia Racing family » he begins. “ What they were able to build in a very short time in NASCAR is an extraordinary presentation card, which anticipates the potential of this partnership ».
He also tells the little story that led to this great event: “ it's thanks to Justin Marks and his team, whom I knew through my long-time friend PJ Rashidi, and with whom we were immediately in sync both in terms of technical ambitions and marketing and communication developments in a market as important as the United States ". And he promises: “ our commitment will increase considerably, a responsibility that we gladly assume because, I am sure, it will allow us to grow even more ».
Massimo Rivola: “ it's great to have an American team in MotoGP and the fact that it's with Aprilia is really cool for us »
The revealed intention now remains to be translated into reality, a conversion that will be a challenge according to the very admission of Massimo rivola : " TrackHouse requests are important to provide motorcycles as close as possible to the official Aprilias. It's December, we're preparing for miracles, as they say, we're going to try to do our best. It's great to have an American team in MotoGP and the fact that it's with Aprilia is really cool for us ».
Because the issue is this: “ We couldn't pass up a very exciting opportunity on paper, both on a brand and market level and on a technical level. It will have to be like this ».
And then there’s also this: “ The first joke I made with Dorna was that now we will need a second Grand Prix in the northern United States. I know that work is underway to expand our penetration in the United States. Formula 1 has a huge advantage because it can race in the city, we cannot and must find alternative routes. I believe we have a unique show, in the past we have had many American champions and who knows if in the future there won't be another one with Trackhouse and Aprilia ».
Massimo rivola ends by having a thought for the one who laid the foundations of this adventure in MotoGP : " I really enjoyed working with Razlan Razali, but late last year he lost his title sponsor and found a solution that didn't work. I feel sorry for him on a human level, but I am convinced that we will see him again in the paddock because he made himself loved in MotoGP. I wish him good luck, but today we have to look forward, not back ».
