It was expected and it's now official. The factory Yamahas will go from white M to green claws next year. Movistar is leaving and Monster will take over the entire surface of the M1 fairing. Both sides are talking about a multi-year deal.
Monster will be the title sponsor of Yamaha MotoGP Team from 2019. A presence which dates from 2013, but this time, it is the entire Iwata team which will be in the colors of the energy drink. Furthermore, the famous brand marking an M is also present on other Yamaha entered in disciplines such as Monster Energy Supercross, AMA Motocross, MotoAmerica SuperBike & SuperSport, the FIM Motocross World Championship and during the 08h00 from Suzuka. This global Monster Energy-Yamaha alliance will now take on even greater importance for both companies.
Lynn Jarvis commented : " We are delighted to have reached an agreement with Monster Energy Company as the new title sponsor of our Factory MotoGP Team. This new partnership will allow Monster Energy to be even more present in the MotoGP category, the flagship activity of the motorcycle world.
As Monster Energy is a very dynamic and extremely active brand around the world, we expect this collaboration to increase the visibility of both brands and provide us with an excellent platform for marketing activities.
The new agreement also signifies Yamaha and Monster Energy's intention to further strengthen our collaboration for our global on- and off-road powersports programs"
A press conference is planned for the Thursday before the Monster Energy Grand Prix České republiky, which will be held from August 3 to 5 and which will be an opportunity for the media to ask questions.
