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MotoGP

MotoGP has embarked on a strategic and delicate seduction operation to make its lifelong fans even more enthusiastic and increase its general popularity by opening up to a new audience. To ensure this conquest, which is in fact the challenge, we must use new tools and define previously unseen means. An American commercial director from the NBA called Dan Rossomondo is now in charge of the file which will evolve with Formula 1 in hand. It is therefore not surprising to learn that, like the motorsport category, MotoGP will soon have its film...

And this film, to be clear, should be closer to a romantic romance than a historical documentary. Formula 1 is committed to this path with Brad Pitt who will be the star, while the successful opus “ Rush » maintains the hope of interest in this type of approach. In this film recalling the rivalry between James Hunt et Niki Lauda, there was something to satisfy everyone: lifelong enthusiasts and cinema lovers.

But what will this film about MotoGP be about? On the site motorsport. com, we first learn that it is the powerful Warner Bros which will produce the opus which already has its title: “ idols ". And we will recall the definition of this term: “idols” are young artists, often highly publicized, with a cheerful and innocent image, at the same time singers, actors, presenters, models, under contract for a period limited to a few months or years.

With this film, MotoGP will launch its offensive towards young audiences

The scenario will revolve around a fictitious career whose background is the revelation of a Moto2 rider who comes from the FIM JuniorGP World Championship, and who has the opportunity, at the end of the season, to participate in a wildcard race MotoGP with a totally unexpected result.

The images will be taken from both fiction and reality with the three Grand Prix categories on film. As for the philosophy of the whole, the source describes it thus: a high-action youth drama, flavored with romance, adventure and an engaging plot aimed at audiences around the world, but especially at younger fans, the niche we seek to appeal to. “Idols” should be released in second half of 2025. The film, of which nothing has been leaked about the actors, is intended to be distributed internationally in theaters around the world.