The Gresini team's Ducati version 2024, despite the arrival of Marc Marquez, presented graphics identical to those of 2023, disappointing those who were hoping for a change. The absence of a notable main sponsor for a team fielding two drivers with a total of 10 world titles raises questions.
The disappointment is palpable regarding the absence of major sponsors like Red Bull ou Repsol, despite the arrival in the stable of Nadia Padovani of the most successful driver on the grid MotoGP. This raises questions about the category's ability to attract major sponsors and the challenges of media visibility.
Ducati, as an official team, remains the exception in managing to attract prestigious sponsors, underlining the global appeal of the Borgo Panigale brand. However, MotoGP still seems unable to compete with other sports on television screens, especially in the United States, which represents a major challenge for Dorna.
The general lack of popularity of two-wheelers in the United States and the lack of investment by manufacturers in traditional communication and new media should be cited as contributing factors to what must be called a failure. There is a need for a change of approach to attract the attention of new generations, while emphasizing the crucial role of the press in the creation of sports personalities.
With the Gresini Ducati presentation, we understand the importance of the work that Dan Rossomondo must accomplish
Despite the high numbers on social media, it appears that success lies not only in statistics, but also in traditional media coverage.
This void on the fairings of the Ducati Gresini, despite the fact of bringing together two pilots bringing together 10 world titles, highlights the need to rethink marketing strategies in MotoGP to attract major sponsors and conquer new audiences, while highlighting the crucial impact of the press in the creation and promotion of sporting personalities. It is precisely the great mission and the great change which are awaited by a Dan Rossomondo, poached from the NBA by the men of Carmelo Ezpeleta ...
