What does Cristiano Ronaldo have to do with Valentino Rossi ? At first glance, it seems like global fame, an exceptional sporting record, and code identification. Like CR7 for one and VR46 for the other. But there is better and closer: one has just enriched the other. Because with the golden ball, the Doctor got his money’s worth…
A consequence that arises from the signing of the Portuguese icon with the Juventus football club in Turin. A transfer of more than 100 million euros, but, above all, the arrival of a dream personality for derivative products. And there was no shortage of it: Juve sold 52 million euros worth of Ronaldo jerseys in one day.
And who takes care of these jerseys? The VR46 label. Specializing in merchandising in several sports, and therefore well beyond MotoGP. The Vale company generated a turnover of 30 million euros last year. In addition to being an outstanding pilot, the man from Tavullia is a shrewd businessman...
