Yesterday, the first “real” day of the 2018 MotoGP season was obviously marked by the announcement of the renewal of Valentino Rossi's contract for two more years.
Completely unnoticed was that ofAbarth which extends its partnership with the Iwata team for one season.
Certainly, it is far from being top-notch news, but here is still an extract from the translation of the press release which nevertheless presents the detestable innovation of replacing words with #words...
Abarth is the official sponsor and official supplier of the Movistar Yamaha MotoGP team for the fourth consecutive year.
The association between #abarth and the Movistar #yamaha #motogp Team continues: the scorpion brand is a partner of the team participating in the 2018 FIM World Championship #motogp World Championship.
This year, the front of the fairing of the two #yamaha YZR-M1 2018 motorcycles once again bears the scorpion logo, synonymous with #racing and symbol of a legacy of victories and passions which gave birth to one of the great phenomena of modern motorsport. The partnership between #abarth and #yamaha is based on shared values such as passion for sport, supreme performance, challenges and the desire to excel in motorsport. On March 18, Losail will host the first of 19 championship events, which will conclude in Valencia (Spain) on November 18.
Luke Napolitano, responsible for the EMEA Fiat and #abarth brands, expresses his pride in the partnership with Abarth and the Movistar #yamaha #motogp Team: “For all of us, these relationships mean much more than any ordinary sponsorship. For #abarth and #yamaha, racing is important to gain experience to transfer to series production, for ever finer engineering and excellent quality. Additionally, both of our brands place a high value on teamwork and passion, both at the heart of sport, but also fundamental in daily life and work. The numerous successes of the Movistar #yamaha #motogp Team over these years underline the strength of this partnership”.
Abarth and #yamaha are brought together by a continued joint effort for cutting-edge performance and technological innovation that extends beyond the world of #racing and the racetrack, and has given us exciting cars like the #abarth 595 # yamaha Factory #yamaha Edition #racing and the #abarth 695 biposto #yamaha Factory #yamaha Edition #racing Edition, with a 190 HP engine and a special dark blue and white livery. The latest in the series is the limited edition #abarth 695 XSR #yamaha, which shares some stylistic details, highlighted by the luxurious use of carbon fiber components, with the #yamaha light and high performance, the first motorcycle resulting from the partnership between the two brands.
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