Valentino Rossi will always remember this 2015 season which was his last opportunity to win this famous tenth world title openly desired. But there will be nine forever, now that he is a retiree. From this confrontation, from which Jorge Lorenzo was able to draw the chestnuts out of the fire, a deep resentment of the Doctor against the official Honda promised to be eternal was fossilized. However, there was material compensation for this sporting disillusionment that Vale explains after many years...
In all things bad is good, they say, and in the case of Valentino Rossi, this was verified in 2015. A season which was a real lost war against Marc Marquez whose history today recognizes that he was ingenious in disrupting the title race between the two drivers Yamaha to ensure that one of them is Valentino Rossi, does not win the case against the other, in this case Jorge Lorenzo. The tension between the two men began in Argentina, continued in Assen before exploding in Malaysia through a collision which led to the Italian being sanctioned in Valencia. An insurmountable handicap.
Valentino Rossi: “2015 was probably the best years for us from a marketing point of view”
We know these events, but what we know less is that Valentino Rossi didn't lose everything through them… In a YouTube interview with Graham Bensinger, the Tavullia driver told some curious context about the events at Sepang… “ After what happened in 2015, with all the problems related to the events with Lorenzo and Marquez, merchandising sales have exploded. People saw these bad things. These were probably the best years for us from a marketing point of view ».
The MotoGP legend takes the opportunity to recall Tutomotoriweb that in Grand Prix, he has several cards in his deck. There was the driver, but there is also, and always, the businessman: added: “ we realized that the merchandising business had great potential. We thought about how to create a structure to do everything yourself. We wanted to make good quality items. We started in 2008 or 2009. It was huge from the start ».
« We started with eight articles. We now manufacture 800 different products. In a day, on average, we send 300 or 400 packages. We also take care of merchandising for the pilots of our Academy. We also supply external drivers, including those racing in F1 or other categories and we have a lot of fun doing this ". This is called combining business with pleasure.
