MotoGP must undergo a makeover in its coating and its approach to the public. This is an imperative for this 2023 season from which the category must emerge with increased popularity, whether in the ratings or in the stands. Marc Marquez pointed out that the promoter Dorna cannot succeed alone in this business of reconquest or conquest, since a new audience is also being prospected. The eight-time World Champion makes his contribution under the banner “we are 93”. And the others ? We will see. Carmelo Ezpeleta's men, in the meantime, are betting on the bottom with the sprint race. As for form, there is this new video which will be shown before each departure. Like a sense of deja vu...
There was a time not so long ago when the MotoGP passionate more than Formula 1, then she worked on her image to surpass him all the more easily as he stood still. The alert levels in terms of audience and interest have now been reached, and the reaction has been organized around a new Grand Prix format of which the Saturday sprint race is the strong symbol.
But other elements will appear this year, with, for example, a Sunday morning dedicated to communion between fans and drivers. And then there will be this presentation before each departure. Dorna went all out. As for the staging, it is furiously reminiscent of what we discover a few minutes before the Formula 1 cars set off. A new era, undoubtedly, is opening in motorcycle Grand Prix in 2023.
