Every November, hundreds of thousands of motorsport enthusiasts converge on Milan, at the Rho-Fiera, for one of Italy's most famous events: the EICMA (or Esposizione Internazionale Ciclo Motociclo e Accessori for him give their full name).
This event, which lasts six days, offers the launch of new models, autograph sessions, questions and answers, as well as numerous accessories and derivative products.
The Suzuki Ecstar team was present on Tuesday November 23 with its drivers Joan Mir, Alex Rins et Sylvain Guintoli at stand B10 in hall 22.
While chatting with Enrico Bessolo, sales director of Suzuki Italy, and watching videos of the season, the riders answered questions from fans and took advantage of the unveiling of some great new features in the Suzuki range. One of the most exciting moments was the launch of the new Katana my 2022, which fans were eager to see for the first time.
Sylvain Guintoli was also happy to show off the GSX-S 950 with a SERT (Sarthe Endurance Racing Team) livery after winning the World Endurance Championship crown with its GSX-R counterpart in 2021. Likewise, Joan Mir et Alex Rins were able to unveil a stunning, photo-worthy MotoGP livery on the GSX-S 1000. With all this and more on the Suzuki stand, the 78th edition of EICMA was not to be missed!
Joan mir : " EICMA is always a fantastic event to come to, and I feel like a fan again when I come here, not just a driver! Seeing all the new bikes and meeting passionate supporters are real benefits of the event, and I love looking around and checking everything out. At our Suzuki stand we had a lot to show everyone and we met a lot of journalists and fans. »
Alex Rins : " When we come to the end of the racing season, there is always one last thing to do: A visit to Milan for the EICMA show! We see a lot of other drivers and friends here, and everything always looks awesome and cool. I was excited to show everyone the new models and liveries we had at the Suzuki stand, and we had a lot of fun chatting together and answering some great questions. »
Sylvain Guintoli : " I had a great time at EICMA with Joan, Álex, and all the Suzuki guys and girls. I loved unveiling the GSX-S with the SERT livery, it was a very proud moment for me and it reminded me of some of the good feelings I had when we won the title. All the bikes are truly stunning, so it's hard to pick a favorite, but it's definitely a highlight for me! »
Henry Bessolo, Sales Director of Suzuki Italy: “ It was such a pleasure to welcome Joan, Álex and Sylvain to EICMA this year. After two difficult years with the pandemic, it was nice to enjoy an event together. It's something special to welcome such high level riders, especially with Sylvain who won the world title this year and Joan last year. We shared a few laughs with them and showed off our beautiful new Suzuki range, including the Katana my 2022, which is an impressive looking machine. »
