Today, attending the live presentation of a new motorcycle model on your Smartphone has become commonplace, wherever the event takes place in the world and even if this concerns MotoGP. The Internet user gradually gets used to the extraordinary and even becomes very demanding regarding the quality of the image, the sound, and even the staging.
But there was a time not so long ago when social networks, Facebook, YouTube and the Internet did not exist, and manufacturers had no other choice than to flood the written press with advertisements and send men on the ground to showcase the latest productions.
The result was trucks as unusual as they were heavily glazed, which traveled the roads and stopped from town to town where what were then called trade fairs were held. Their arrival then constituted an event and sparked many purchases, directly on site or subsequently from the agents of the brands concerned…
The latter also had to be convinced beforehand, and we will not forget in this regard certain extraordinary journeys of men who were no less so, like Jean-Claude Olivier who began by lining up thousands kilometers across all of France at the wheel of a Peugeot J7 containing 4 motorcycles, to do, through courage and tenacity, what Yamaha has become over the years in our country.
