We are still only in April, under the yoke of a coronavirus which is confining the planet, but we can already say that the consequences of this crisis will have repercussions at least until November... The world of motorcycle is paying the high price of this pandemic with a market that should improve with the good weather. The only thing is, you have to stay at home... As a result, the repercussions are already materializing, with this announcement from BMW followed by information from KTM formalizing their absence from the Milan and Frankfurt Motor Shows. For the future, this is hardly reassuring...
Si BMW et KTM are already beginning to take steps to deal with the expected economic consequences of Coronavirus, there is food for thought about what the world will be like after this pandemic. An uncertainty which also weighs, in passing, on the competition departments of the manufacturers... Two of them, European and speaking the language of Goethe, gave a less than encouraging signal by renouncing the traditional autumn shows which are theIntermot in Frankfurt andEICMA 2020 Milan.
In the manufacturers’ press releases we can read the desire to “ immediately counter the current planning uncertainties, also for all partners involved in trade fair appearances, with the aim of maximum security, predictability and transparency. »
BMW has already announced that he will present “ world premieres and product highlights planned for these motorcycle shows on alternative platforms in fall 2020. » Although they are not yet providing exactly what these alternative channels will be, there is no doubt that the company will rely on its digital communication channels. The start of a new era?
