There was a time when the Internet did not exist and, to reach their customers, manufacturers had no other choice than to travel across their country. Today, BMW Motorrad continues this pleasant tradition…
Whether on a circuit, at a regional fair or even on a village square, the arrival of a truck transformed to present motorcycles always aroused curiosity and then, quickly, interest. The most famous motorcycle transporters are those of Ducati in Italy and KTM in Austria, but there have been others.
So, at home, Jean-Claude Olivier began by presenting some then unknown Yamahas to mechanics across France. We know the rest of the story and the progression that the Japanese firm has experienced on our territory…
With the increase in the number of dealers, this type of traveling presentation is becoming much rarer, but BMW Motorrad still uses a truck to present its range to the population during various events.
Unfortunately for us, the Bavarian showcase truck only travels to Germany, but there are still some beautiful specimens of this endangered species on our territory, generally equipped by equipment manufacturers, such as the Nolan truck. …
