The Italian multinational consolidates its two-wheeled activity: Brembo has signed an agreement for the acquisition of 100% of the share capital of the J.Juan group, a Spanish company active in the development and production of braking systems for motorcycles, putting 70 million euros on the table. The acquisition of J.Juan will allow the group to complete the range of solutions for motorcycle braking systems and expand its family of brands for an expanding sector (after that of the Danish Sbs a few months ago).
Founded in 1965, J.Juan has specialized in braking systems for motorcycles, ATVs, SSVs and mini cars for over 55 years. The Barcelona-based company is valued at 73 million euros and has two factories in Spain and one in China. If you've ever ridden a newer Benelli or Zero motorcycle, chances are you've used J.Juan brake systems. However, this could all change after Brembo's recent acquisition of the Spanish brake brand.
Under the agreement, Brembo will acquire 100% stake in J.Juan Group, giving the Italian braking giant access to J.Juan's research and development. However, it appears that Brembo is more interested in the company's brake hose manufacturing capabilities at Spanish and Chinese factories.
“We are happy to join the Brembo group,” said José Luis Juan, CEO of J.Juan. “The transaction will allow us to be part of a strong company with a solid global footprint that will support the development of J.Juan for the professional growth of all our employees and the benefit of clients. »
Brembo currently owns ByBre, Marchesini and SBS Friction, and with its purchase of J.Juan – and its brake hoses – the brand could create a vertically integrated supply chain.
“We are proud to welcome J.Juan to the Brembo group,” said Brembo president Alberto Bombassei. “This transaction is part of our overall strategy and follows the recent acquisition of SBS Friction in Denmark. We continue to invest with the aim of strengthening our core motorcycle business. The addition of J.Juan is a great opportunity for us, as it strengthens our positioning as a company increasingly focused on offering comprehensive, integrated and high-quality solutions to our clients. »
Of course, Brembo's acquisition of a competitor is subject to approval by the relevant competition authorities. While the Italian brand dominates the performance market, Nissin and Beringer still challenge Brembo's segment supremacy. If approved, the €70 million purchase would close in the second half of 2021.
