The economic and social situation is anxiety-provoking and this fever is caused by a coronavirus, the consequences of which are therefore not only health-related. In such a context, he is happy to announce news which is not bad. In the case of Ducati, they are even excellent. The Borgo Panigale brand is therefore delighted with a historic third quarter in terms of results. The end of lockdown has undoubtedly had its effect, but what is extraordinary is that countries have even recorded higher sales than in 2019...
Ducati is very proud to announce: the brand experienced the best third quarter ever for sales. Since June, with the end of confinement, the Borgo Panigale manufacturer has made up for the drop in performance in the first months of the year, by making up part of the sales differential compared to the previous year. And not just a little: the China, Switzerland and theGermany even recorded higher sales than in 2019.
Concretely, we note the delivery to customers of 4 468 motorcycles, for a total of 14 694 pièces livrées dans le monde entier. “La situation s’aggrave encore“, a averti néanmoins le PDG de Ducati, Claudio Domenicali, en parlant du Covid-19 et pour éviter tout débordement d’enthousiasme. ” Nous sommes sur le point de présenter au monde les nouveaux produits pour 2021 sur lesquels nous avons travaillé avec une grande détermination malgré les difficultés introduites par la pandémie ».
We're not bragging, however.
« Once again, we are forced to redefine work methods and processes in order to maintain the safety of our employees, suppliers and operators at a high level. Digital presentations, use of teleworking and video meetings, entry into the company only when strictly necessary. All this with the aim of being as close as possible, and in the safest way, to Ducatists around the world.".
Among the many measures taken by Ducati, teleworking and the six weeks of production shutdown, as well as the presentations of the Street Fighter V4 and Scrambler 1100 PRO made on the Internet. Since April, the protocol DucatiCares was introduced to visit dealerships safely, with the possibility of making an appointment or evaluating the purchase of a motorcycle remotely. The launch of the new 2021 models will also take place online, in installments, every Wednesday from November 4 to December 2.
The Bologna-based company today has a global sales network of 730 dealerships and service points in 90 countries. The latest sales points were opened in Rio de Janeiro, Vienna, Wolfsburg and Antwerp. The Ducati Motor holding company has today 1 665 employees.
