During a private evening bringing together more than 300 guests this Monday, April 15, Ducati officially launched its participation in Milan Design Week 2024, one of the most prestigious events in the world of design. This crucial moment of the year for design enthusiasts was marked by Ducati through an exhibition entitled “Forma – Feelings designed by Ducati in Borgo Panigale”, elegantly presented at the Leonardo da Vinci National Museum of Science and Technology, a place that reflects the brand's values.
This exhibition aims to guide visitors through the process of creating motorcycles. Ducati, where beauty combines with cutting-edge technology to generate performance and emotion. The objective is to demonstrate how form and function come together in perfect harmony.
The exhibition route is divided into seven key steps, reflecting the process by which the designers of the “Centro Stile Ducati” and the engineers of the R&D department bring an idea to life. There Panigale V4, flagship of the range Ducati, is used to illustrate this process.
The seven stages of the birth of a Ducati Panigale V4
The exhibition begins with the “ Brief », starting document for designers. This is followed by the step “ Analysis & Concepts ", where inspiration is drawn from various elements such as art, music or colors, thus forming the personality of each new Ducati. Then come the “ Sketch », where ideas take shape on paper before becoming 3D CAD models.
The next steps include creating “ Proportional Models ”, followed by “ Clay Model » worked by hand, from “ Master Model » for the final definition of the lines, and finally the “ Clinical Model ”, which is an exact reproduction of the final product.
This journey through the seven stages of creation is designed to captivate and fascinate visitors, offering them a unique behind-the-scenes look at the “Centro Stile Ducati”. The exhibition culminates with a presentation of six models iconic pieces of the Panigale family, including replicas of the racing machines and the new Panigale V4 S.
Open to the public from April 16 to 21, this exhibition is held in Via Olona, 6 bis, with extended hours to allow everyone to discover the world of Ducati. For more information, visitors can visit the dedicated design principles page of Ducati on their official website.
