Ducati closed the year 2023 with exceptional financial performance, achieving the best operating result in its history at 112 million euros, and a profitability margin of 10,5%, surpassing previous years. Revenue passed the billion-euro mark for the second year in a row, standing at €1,065 billion, although down slightly from 2022's record of €1,089 billion. The firm sold 58 motorcycles, making it the third best sales year in its history.
Claudio DomenicaliCEO Ducati, underlines the importance of these results: “ these successes in 2023 validate our strategic choices and our investment policy. We have exceeded one billion in turnover and recorded a record operating profit. These results, added to our victories in MotoGP and WorldSBK, encourage us to continue our brand and product development, and to expand our presence in new segments."
Henning Jens, Financial Director of Ducati, notes that, despite a complex global motorcycle market in 2023, Ducati has been able to improve its profitability, thanks to an attractive range of models and rigorous cost management. “ This proves that Ducati operates with a clear strategy and a solid financial basis, capable of performing even in difficult conditions."
Ducati is equally at home in the city and on stage
For 2024, Ducati unveiled seven new models, notably the Hypermotard 698 Mono and the DesertX Rally. The Multistrada V4 RS and Multistrada V4 S Grand Tour are also expected, as well as editions celebrating the 30th anniversary of the brand's iconic models. Ducati also presented the Diavel for Bentley, a limited edition inspired by the Bentley Batur, and Panigale replicas dedicated to victories in championships, signed by the pilots and delivered with a certificate of authenticity.
These initiatives illustrate the commitment of Ducati to innovate and strengthen its community of enthusiasts, by opening up to new horizons like motocross, and by offering exclusive products that mark the history of the brand and the heart of Ducatisti.
