Ducati announces the dates of three new appointments of the Ducati World Première 2022 web series. The episodes, with which the Bologna motorcycle manufacturer will complete the presentation of its 2022 model range, will be published on Thursday February 17, Thursday 3 March and Thursday March 10 at 16:00 p.m. on Ducati. com and the YouTube channel of the Borgo Panigale brand.
In July 2021, the special episode dedicated to the 20th anniversary of the Panigale V2 Bayliss 1st Championship marked the start of a journey consisting of seven exciting episodes, which made bikers around the world dream, until the culminating moment with the introducing the long-awaited DesertX: the motorcycle created to increase the thrill of adventure without setting limits.
In the first part of the 2022 web series, Ducati presented 9 models: in addition to those already mentioned, the new additions to the range are the Multistrada V2, the Ducati Scrambler Urban Motard and 1100 Tribute PRO, the Multistrada V4 Pikes Peak, the Streetfighter V2, the Streetfighter V4 SP and the Panigale V4 2022. All of these new models can already be ordered from the Ducati dealer network.
Ducati does not stop there with the 2022 models, announcing that there will be three more appointments. The three episodes with which the Borgo Panigale brand will complete the presentation of the 2022 range will be available on Thursday February 17, Thursday March 3 and Thursday March 10, always at 16:00 p.m., on theth website et the YouTube channel from Ducati.
This online presentation method, introduced from 2021, is part of the digital project with which Ducati is experimenting with new forms of interaction with audiences around the world. The episodes generated, between September and December, approximately 5 million sessions on the Ducati website and more than 80 million impressions on the various social media channels of the Bologna-based motorcycle company.
“Authenticity is one of the essential characteristics of the Ducati brand,” comments Patrizia Cianetti, Marketing and Communications Director of Ducati. “It is for this reason that the protagonists of the presentation videos of the new models in the range are precisely the people who think, design and test these models in Borgo Panigale. We are convinced that no one else could present the details of Ducati projects better than those who work on them with dedication and passion throughout the year. The Ducati World Première web series, harnessing the power of digital channels, allows us to reach the vast community of Ducati fans around the world, creating new opportunities for interaction and dialogue and overcoming geographic and organizational barriers that are still so present lately. »
