The return to normal life means increased sales for BMW Motorrad: +72,9% on the French market.
The pandemic put sales of two-wheelers on hold before a sharp rise in June. The motorcycle sector therefore recorded good months of June and July thanks in particular to a package of promotions and other most attractive customer benefits. BMW Motorrad recorded an increase of +72,9% in the month of June alone, giving confidence but also smoothing out a first half that was down 17,7% compared to the previous year.
« The craze for two-wheelers, observed since the end of lockdown, is confirmed and accelerating in urban areas, where it guarantees reduced travel times and real peace of mind in the current health context. After an already promising start to the year, BMW Motorrad is experiencing a very vigorous recovery driven in particular by the new BMW F 900 R and XR, the R 1250 RT and the C 400 GT scooter. While waiting for the launch of the BMW R 18 at the start of the school year, which is already meeting strong demand » declares Nathanaëlle Heinrich, Director of BMW Motorrad France.
