In the world before and going back to the last century, recognizing the existence of a small-displacement Harley-Davidson born from a Chinese base would have made you look like a candidate for the straitjacket. Today, this is a fact that is verified even with a photo on the web. Here is the 338R which should be reserved for emerging markets. Uncle Sam's modesty should therefore be preserved at home...
Triumph, KTM or even BMW have already done it before Harley-Davidson. What ? Join industrial alliances with brands from emerging markets to conquer these new countries. An essential strategy while, in our latitudes, policies are changing and shaping a new generation with a very different center of interest from the previous one.
So the lady from Milwaukee, more than a century old, established an intimate relationship with the Chinese brand Qianjiang. Who is not at his first attempt since it is this no which advances under the coat of arms Benelli. Precisely, in this range, we find a 302S roadster which brings a lot to this 338R.
The image is striking and it is perhaps one of the symbols to remember of this next world. We see a tubular steel frame, and the twin-cylinder, promised for 40 ch. If it hadn't been for the pandemic with its confinement, the beast would already be in circulation, they say. There Harley Davidson 338R arrives, and removes the mask from current industrial strategies.
