The electrification of ranges has become an obsession among car manufacturers and the trend is also starting to pass within motorcycle brands. To connect with customers, you also have to rely on the visibility offered by the competition. Which is good, since the MotoE will debut in the Grands Prix this season, after many misfortunes. What to bring the coats of arms? Not really. Some even bet more on cars than on a motorcycle which is their core business…
Now it is true that the MotoE offers a limited framework and that, for the moment, you must first make it known that you have an electric machine before insisting on your know-how. It is undoubtedly this equation which prevailed among Harley-Davidson which is making its revolution by launching its LiveWire battery model. No more heartbeats from the big thermal twin. Here comes the whistling sound of a turbine…
For image and audience, the Milwaukee brand is betting on automobiles and in this case Formula E. It becomes a sponsor of the Formula E team @EnvisionVirgin Racing as part of a multi-annual partnership. Next weekend, the team, currently 2nd in the championship, will participate in the 2019 Paris E-Prix.
Harley-Davidson becomes sponsor of the Formula E team @EnvisionVirgin Racing as part of a multi-annual partnership. ⚡
Next weekend, the team, currently 2nd in the championship, will participate in the 2019 Paris E-Prix. pic.twitter.com/hwmC1XFKkr
— Harley-Davidson FR (@Harley_France) April 23, 2019
In fall 2019, Harley-Davidson's first electric motorcycle, LiveWire, will be available for sale. This is the first in a broad line of electric vehicles from the company. Harley-Davidson demonstrates its stated commitment to leading the electrification of the motorcycle market by offering a full line of two-wheeled electric vehicles for the youngest rider, all the way up to the rider looking for a high-end performance vehicle EV Motorcycle Experience .
Marc McAllister, vice president of consumer product portfolio management at Harley-Davidson Motor Company, said: “Electric vehicles are at the forefront of future mobility conversations around the world, and that future is happening now. We are incredibly excited to partner with Envision Virgin Racing, one of the leading promoters of Formula E – the highest form of electronically powered motorsport. The team's passion, professionalism and commitment to electric vehicles matches ours and it will be an incredibly exciting time to work with them.x”.
