The approach is original and concerns the Spanish and Portuguese networks of the Honda brand. This is the Honda Garage Dreams Contest which mobilizes dealers who feel capable of reinventing a motorcycle from the range of the world's leading manufacturer. This year, taking advantage of the advent of the Neo Sports Café family, the customization competition was opened to the CB650R. And here are the results in moving images…
Le Coronavirus did not stop the imagination of the dealers registered in this original competition from working. If you find that the CB650R is a little too bland, look what the Spanish and Portuguese networks were able to do with it.
The challenge is to offer the sale of motorcycles and accessories, but also to expand the market and offer customization. And it’s successful to say the least…
