2019… A good vintage for Ducati which recorded an increase in results. The Panigale remains the best-selling Superbike in the world with a market share of 25%…
In 2019, 53 Ducatis were sold worldwide, an increase compared to the previous year. The Panigale is no stranger to this with sales in 183 totaling 2019 units, allowing it to consolidate its leading position in the segment making it the best-selling Superbike in the world. Representing 8% of the market share, the Bologna sports car can count on an update of its V304 for 25 and the arrival of the new V2020 which has everything it takes to seduce.
In 2019, the Hypermotard 950 and Diavel 1260 doubled their volume compared to the previous year with 4 and 472 units sold respectively. The Multistrada family progresses by 3 points. If Italy remains the number 129 country in sales, France is in a good place with an increase of 3%.
Claudio Domenicali, CEO of Ducati Motor Holding: “ 2019 was a difficult but also rewarding year. We are working to make Ducati the most desired motorcycle brand in the world and the results we are achieving, the development of the range and the market response confirm that we are on the right track. Today, in today's global market, one in four Superbikes is now a Panigale. »
“The technical content that we have transferred from the R version, and our great racing experience which benefits the 4 V2020 range, means that this motorcycle remains the benchmark in the category. In addition, the order books for the new Streetfighter V4 are full – more than 1 units are already on order – and deliveries will begin in March 700 »
