La saga du takeover of Norton is coming to an end with an 18 million euro note put on the table by TVS Motor Company. The legendary English brand will now ride under the Indian flag…
A new brand of the British Empire is heading to India. Hand effect, as History does from time to time (with a capital H), which allows India (former British colony) to become the new boss of Norton Motorcycles.
TVS Motor Company is giving itself the opportunity to open up internationally and restore the brand's reputation. The omen of a bright future for Norton with new models in sight and the financial means to produce them…
For the record, the TVS industrial group, owner of TVS Motor Company, has 8 billion dollars, an omnipresence in the world of small and medium displacements and a foothold among European manufacturers like BMW Motorrad for whom it already concocts the mills of its 310. In short, a current trend where European and Indian manufacturers work hand in hand and it is not Triumph and Bajaj who can say otherwise...
