KTM is an ambitious manufacturer who is not shy. Led with enthusiasm and determination by a colorful boss Stefan Pierer, the trigram which was dying in 1992 is today the supporting wall of a Pierer Mobility AG group which brings together the Husqvarna and GasGas coat of arms. With a powerful partner like Bajaj opening the doors to emerging markets and a unique platform strategy inspired by the VW group in the automobile industry, the Austrians pride themselves on being able to face the challenges of tomorrow in terms of models and of production. Which doesn't stop you from wanting to grow further. Thus, since 2017, the orange brand has been eyeing the red Ducati coat of arms, but the green light is not yet for tomorrow...
Stefan pierer is not one to rest on his laurels. A follower of the philosophy that those who do not move forward, move backwards, he has had a goal for some time called Ducati. An approach which dates from 2017 and which experienced a new episode very recently. The boss of Pierer Mobility AG thus reveals on speedweek : " discussions took place in November and December 2020. The Piëch and Porsche families are not selling, not even the third generation. Vanity Can Also Play a Role ».
A well-felt comment worthy of the character who made KTM the European manufacturer that it currently is. But Pierre is also a pragmatist: “ the Ducati purchase is now off the table. But you should never say never. I've learned this before in our industry ».
Stefan Pierer believes time is on his side and against Ducati
It will be recalled that the VW group paid around 740 million euros for Ducati in 2011. More recently, purchase offers totaling 1,5 billion euros have been heard. A great added value which, as long as it is possible, will not push owners to give up. But the situation is changing. And Pierre assures that she will eventually catch up Ducati... " I always suspected that due to the diesel affair and the billions of investments in electromobility, Audi might soon have other priorities than operating a motorcycle factory. As I have said : Ducati is the Ferrari of the motorcycle industry. Having such a brand in our group would of course be interesting ».
He specifies about these negotiations: “ It's not a question of price, but rather of knowing When will everyone realize what situation they are in? We face new challenges with certification. For example, we have Euro5. In 2024, the noise theme will be added. It is also about demographic developments in Europe. Today you have to go to Asia with the motorcycle business, India. If you fail to do this, you will eventually disappear. Ducati's question is not about the purchase price, but about how can I become stronger together? Time will tell us ". And Pierre is patient...
