Triumph Motorcycles announced in July 2021 that it was joining forces with Swiss watchmaker Breitling for a long-term partnership. This collaboration will result in both a custom motorcycle and a limited edition watch, which will be revealed in early 2022.
Although the first fruits of their collaboration will not be presented to the public until next year, several Breitling boutiques around the world already proudly display Triumph Thruxton RS motorcycles. Both brands like to focus their efforts on timeless, just-in-time style – and these are also qualities the pair hope to bring to this partnership.
Both brands are announcing this as the start of a long-term partnership, but it's unclear how long it will last, or what future collaborations it might entail. It seems that the future of this partnership will depend in particular on the enthusiasm of fans of both companies. It's certainly true that not all bikers wear a watch, much less a Breitling. Likewise, not all watch enthusiasts are bikers, let alone those who are Triumph fans. Fans of both brands love the style elements they bring, and that's probably the biggest commonality.
“It’s where substance meets original style.” You can expect focused engineering paired with modern retro designs said Breitling CEO Georges Kern in a statement. “But however you want to describe it, there will be a huge sense of adventure and discovery. »
On the Triumph side, CEO Nick Bloor also had some thoughts to share upon the announcement of this collaboration. “Like Breitling, we are committed to providing flawless handling and incredible finishes that give our community an incomparable experience. »
Brand collaborations, especially when they come from worlds as different as motorcycles and watches, often result in a commemorative clothing line. We will see in the future if this is the case for Triumph and Breitling.
