Ducati is not going out of its way to celebrate the launch of the new Monster by offering to win one. To do this, you have to take the best photo of the new Ducati model, in a landscape of the Italian peninsula, using the “Monster Experience AR” augmented reality technology. The competition is called “ Monster Italia Virtual Tour » and it is possible to participate from May 10 to July 10, 2021.
Using Monster Experience AR augmented reality technology, the competition offers fans of the Borgo Panigale brand the opportunity to take a virtual photo of Ducati's latest model in picturesque settings. The Bologna brand will evaluate the entries for the composition, creativity, realism and, of course, the visibility of the bike. Ducati will then choose one lucky winner who will receive a brand new Monster.
To register, participants must complete a form on the Ducati website. Once completed, an email from the brand will give the user access to the Monster AR system.
After choosing between the Monster and Monster+, the user simply points their phone at an empty space and the AR system places the motorcycle in the scene. Competitors can shrink, enlarge and rotate the motorcycle to fit their masterpiece.
To officially enter the competition, users must post the photo on Instagram with the hashtag #MonsterVirtualTour and tag @ducati in the post description. Ducati has not specified a limit to the number of entries a single user can make. From a brand perspective, however, the more user-generated content the better.
The competition is running until July 10, 2021 and is only open to Italian customers at the moment. We can't wait to see the photos produced by the participants.
