BSA is a trigram that brought glory to the good city of Birmingham and placed Great Britain in its time at the top of motorcycle production. Weapons and bicycles, buses and cars also came from this brand, but it did not survive the heyday of Japanese manufacturers. A destiny shared by the entire industry across the Channel. However, from the former Indian colony could come salvation, in the form of a strong comeback. Mahindra we believe in you!
The Indian billionaire Anand Mahindra has great ambitions to revive BSA from his ashes. In the columns of the serious newspaper The Guardian, he expressed his resolve to see the first motorcycles stamped with the three letters leave the production lines. He even set a deadline of the middle of next year. A strong message while the pandemic COVID-19 remains relevant today and is sure to wreak economic and social havoc.
But the billionaire president of the group Mahindra hopes to soon begin building the models at the research center in Banbury where engineers will develop electric motorcycles. The first production will consist of classic motorcycles running on a thermal engine, but by the end of 2021, Mahindra hopes that electric motorcycles BSA will be able to hit the road.
BSA will follow the flow of electric propulsion
« The UK has been the leader in motorcycles from the start“, Mahindra told the newspaper. “ This trademark is something we really want to keep"
Mahindra & Mahindra announced that its subsidiary BSA Company Limited, UK, has purchased three companies from the BSA Regal Group. This is not the first time that the billionaire, who made his fortune through motorcycling, has promised to bring back the brand after purchasing BSA Company Limited in October 2016.
On Christmas Day 2017, he tweeted a photo of Santa on a BSA, writing: “ we're sorry you've been without your favorite bike all these years, Santa... We're working on reproducing it for you... A shiny new bike, but with all the character of your old ride"
New BSA thermal engine motorcycles should be affordable, reports the Guardian. It is hoped for a new factory near the old Small Heath site. To be continued …
